As a photographer, you invest in the best tools available to help get the finest results. There is nothing worse than setting up for a photo shoot and discovering a piece of equipment was damaged in transport or not working properly. Your tethering cable is no different. A quality tethering cable is an investment and proper care and storage will help you get the most life out of it. Inside your cable are sensitive wires and shielding designed for fast transmission speed and noise-reduction. Although fairly durable, if folded, bent or pinched you could experience communication errors.
The good folks at The Film Look recently released a great video highlighting the best method on how to wrap your cables for both longevity and to avoid tangles.
Throwing cables in a bag or just bundling them up in a case is a big no-no, as shown in the video when storing your tethering cable always try to lightly roll your cables into a loose coil going with the natural curve of the wire. When not in use, try storing your tethering cable in a protective case where dust and impurities will not get lodged into the connector ends.