Here’s What You Can Expect from Photokina 2018

Posted by: on Sep 05, 2018

Here’s What You Can Expect from Photokina 2018
Photokina is quite possibly the largest trade show for the photography and imaging industry in the world and brings together over 175,000 visitors from 130+ countries to feature some of the most innovative technology and gear that pros and consumers have ever seen. With Photokina rapidly approaching on September 26th, here are three things to expect from the Cologne, Germany trade fair.

New Releases of Cameras and Lenses

Visitors and press will be able to go hands on with the Canon EOS R and Nikon Z7 and Nikon Z6, and it’s clear that mirrorless is being embraced in a big way. If you follow internet photo rumor pages, there are also a lot of whispers about the possibility of new cameras from Sony, Fujifilm, Panasonic, Leica, Olympus and even more releases from Canon and Nikon.  Plus, lens releases from Leica, Nikon, Irix, Zeiss, Sony, Olympus, Sigma, and more. Again, just rumors – but stay tuned!

A Powerful Presence from Tether Tools

We’re thrilled to be presenting again at Photokina and will be in Hall 2.1 Stand B028 next to our friends at 3 Legged Thing and MagMod. We’ll be showcasing our TetherPro USB cables, Case Air Wireless Tethering Solution, Case Relay Camera Power System, and cable management solutions. New Product Announcement While we can’t dive into full details, Tether Tools will also be debuting a new product line that we believe will be both captivating and powerful for photographers, digitechs, and videographers on the go.

New and Exciting Releases from All Things Tech

Photo Courtesy of Jared Brashier
From lighting to drones, photokina is a huge trade fair. This year will be the first that photokina will be an annual event, as well as more than just a photography centric show. Expect photokina exhibitors to cover a broader range of products including virtual and augmented reality, cloud computing, archiving and content management, social media, and computer generated imaging.