Welcome to Tether Tool's August 2010 Newsletter.

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Greetings,

Welcome to Tether Tools Newsletter - your monthly newsletter covering all things related to tethered photography. If you're not familiar with TetherTools.com,  we hope you'll take a minute to check out our site for great products and information to help you successfully shoot tethered.

This month features new information about the basics of shooting tethered, whether in-studio or on-location. For more advanced discussion on Tethering, we invite you to visit TetherTalk.com and engage in the conversation.

Please let the Tether Tools team know if there are questions or topics you would like to see us to address in future articles.

             Thanks and happy shooting,

What is Tethered Photography?

One of the most common questions we are asked is what is tethered photography and how can I incorporate it into my photography? 

Tethered photography is a shooting strategy which has been utilized by advertising, fashion and product photographers for years.  Used primarily for studio work and high end commercial photo shoots, the process was known in the past to be cumbersome and expensive.

However, in recent years tethering technology has been become more reliable, portable, less expensive and easier to use.  Due to these factors, it’s only natural tethering has become more common and is now enjoyed by countless professional photographers and enthusiasts.

So what is tethered photography?  Tethered photography is the process of connecting your camera to your computer with a Firewire or USB cable.  The computer can be a desktop or laptop, PC or Mac. 

Once you create your image, it bypasses the camera (or change a camera setting and it can save an additional copy on your memory card) and saves it directly to a folder setup on your computer.

The tethering software then displays the image on the large computer screen, where you can clearly see the results.  How great is that! 

The 3” un-calibrated LCD on the back of your camera does not clearly provide the detailed information you need to know, with certainty, you have the shot.  A laptop or computer display will provide you with this information.

It’s always better to get it right in camera as opposed to have to spend time fixing it in Photoshop, right?  Tethering allows you to easily see distracting elements, identify depth of field & focus issues, sensor dust as well as unwanted reflections or shadows.  Now you can easily make any needed changes, create another image and evaluate the results.

Having proper tethering equipment helps make your shoot a seamless, professional process, ensuring you always get the desired results.

Future articles will discuss other benefits and tools needed for tethered photography.

Quick Tethering Tip
People are undoubtedly some of the most interesting subjects to shoot and some of the most interactive.

While tethered to your computer, an art director or client may be on the set observing your process.  Being able to share your images as they are created has an enormous impact on client/photographer communication and provides great opportunities for feedback and shot discussion.

During intermittent breaks,
the subject model may become curious and want to see some of the images as well.  It is usually best to keep the model focused on their role in front of the lens as sharing images mid-shoot will not only take valuable time, but your subject may get self conscious about a blemish or become unhappy with something they see in the images.  Keep them focused on the current task at hand.

Once the photo shoot has wrapped, let the model review the images if they wish.
New Product -
The JerkStopper Tethering Kit

Ever have a cable or power cord suddenly dislodge from your camera or computer? Worse, has a cable ever accidentally been jerked out of your equipment and damaged the plug or cord?

The JerkStopper Tethering Kit provides a secure tethered connection for both the camera and computer.  The JerkStopper will remove stress and strain from the cable or cord, ensure the plug stays in and prevent cable or equipment damage.

The patented JerkStopper cable retention device provides slack in the cord to eliminate damage or dislodging.

Use the JerkStopper with any standard USB/FireWire cables (3.5 mm - 8.5 mm diameter). The JerkStopper Tethering Kit is available exclusively at TetherTools.com.

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